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Lead, Don't Manage

Random musings on leadership and technology

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Lead, Don't Manage

Lead, Don’t Manage

Random musings on leadership and technology

The Customer Experience Maze

Do we still need Digital Marketing?

March 11, 2015

Digital marketing as an organizational function needs to cease to exist if we want to truly focus on the customer.

Data is the new oil

Data is still like crude oil

January 26, 2015

Eight years after ‘Data is the new oil’ first appeared, data is still like crude oil. Our obsessive focus on the 1% of Business Intelligence users has caused us to forget the other 99% who are left dealing with spreadsheets.

X-rated: Marketing Qualified Leads

Marketing Qualified Leads: You ‘ll know them when you see them

June 9, 2014

A Marketing Qualified Lead is something so unique to your industry, company, marketing tactics, etc. that nobody else can define for you.

Plane taking off

Startup Fundraising: Entrepreneur, be scrappy!

May 6, 2014

Less is more when it comes to capital in the early stages of a startup. Fundraising is a very time-consuming activity and more cash can easily de-focus you early on.

LinkedIn logo

Why LinkedIn’s publishing platform is a smart move

March 31, 2014

LinkedIn has historically trailed most other major social networks engagement rates. Expanding access to their publishing platform to all their users may just change this.

Startup marketing confusion

Startup marketing: Hiring your first VP of Marketing

March 25, 2014

Hiring the first VP of Marketing for your startup can sometimes be confusing. Understanding the skills of the founders can help you determine when and who to bring onboard.

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