Lead, Don’t Manage
Random musings on leadership and technology
Digital marketing as an organizational function needs to cease to exist if we want to truly focus on the customer.
Eight years after ‘Data is the new oil’ first appeared, data is still like crude oil. Our obsessive focus on the 1% of Business Intelligence users has caused us to forget the other 99% who are left dealing with spreadsheets.
A Marketing Qualified Lead is something so unique to your industry, company, marketing tactics, etc. that nobody else can define for you.
Less is more when it comes to capital in the early stages of a startup. Fundraising is a very time-consuming activity and more cash can easily de-focus you early on.
LinkedIn has historically trailed most other major social networks engagement rates. Expanding access to their publishing platform to all their users may just change this.
Hiring the first VP of Marketing for your startup can sometimes be confusing. Understanding the skills of the founders can help you determine when and who to bring onboard.