Eight years after ‘Data is the new oil’ first appeared, data is still like crude oil. Our obsessive focus on the 1% of Business Intelligence users has caused us to forget the other 99% who are left dealing with spreadsheets.
Leadership
New Year, New Beginnings
After more than a year helping to build NextPrinciples, an enterprise software startup helping companies extract true value from social media, I have decided to move on. I will forever cherish the experience and lessons I am taking away as well as the friends (old and new).
Dell disbands its Social Media team
After almost 8 years since enduring Dell hell, Dell has finally decided to disband its social media teams and integrate them into their business units.
Social media is a journey, not a marathon or sprint
There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise. While I believe these three key salient points are spot on… Plan: Just like you would never run a marathon without proper planning (up to a […]
Does your boss understand social media? 3 questions to ask
Last month I wrote this post sharing my views on how to achieve success in social media and one of the four key ingredients I had identified was the need to secure executive support. I then saw this study that examined the social behaviors of the Fortune 100 CMOs. While the overall results did not […]