Eight years after ‘Data is the new oil’ first appeared, data is still like crude oil. Our obsessive focus on the 1% of Business Intelligence users has caused us to forget the other 99% who are left dealing with spreadsheets.
After more than a year helping to build NextPrinciples, an enterprise software startup helping companies extract true value from social media, I have decided to move on. I will forever cherish the experience and lessons I am taking away as well as the friends (old and new).
After almost 8 years since enduring Dell hell, Dell has finally decided to disband its social media teams and integrate them into their business units.
There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise. While I believe these three key salient points are spot on… Plan: Just like you would never run a marathon without proper planning (up to a […]
Last month I wrote this post sharing my views on how to achieve success in social media and one of the four key ingredients I had identified was the need to secure executive support. I then saw this study that examined the social behaviors of the Fortune 100 CMOs. While the overall results did not […]