Digital marketing as an organizational function needs to cease to exist if we want to truly focus on the customer.
Marketing Qualified Leads: You ‘ll know them when you see them
A Marketing Qualified Lead is something so unique to your industry, company, marketing tactics, etc. that nobody else can define for you.
Why LinkedIn’s publishing platform is a smart move
LinkedIn has historically trailed most other major social networks engagement rates. Expanding access to their publishing platform to all their users may just change this.
Startup marketing: Hiring your first VP of Marketing
Hiring the first VP of Marketing for your startup can sometimes be confusing. Understanding the skills of the founders can help you determine when and who to bring onboard.
Social Selling: Does it really work?
Social selling can work provided you properly integrate social media into your overall sales and marketing strategy, and use this channel to build and nurture relationships that will ultimately convert to sales.