Facebook’s largest tech IPO ever took place today. When comparing their performance to that of Google, a number of key differences emerge, questioning the the ~2.1x multiple vs. Google. Google grew faster, was, and still is, more profitable, while offering a clearer value proposition to their users and customers.
As I reflect on how many companies still deploy social media listening platforms, I can’t help but think how early we are in our respective journeys towards becoming social businesses. For many companies, the impetus is around producing pretty charts to share internally and gain executive mind share, which rarely happens. What I have instead observed is that starting with a purpose for listening (i.e., business objective or use case) and solving for that, not only generates tangible business benefits, but also helps us gain the mind share we all long for.
Driving the change required to help your company become social-savvy is hard. Most organizations are either skeptical on the value social media can add to their bottom line, or infatuated by useless metrics such as fans and followers. In both cases, the only way to help your organization cut through the noise is by providing them with an end-to-end service that goes beyond ‘sticks’ and helps to pave the way of changing behaviors. Technology has a key role to play, and this post illustrates an example of how we are approaching this topic within SAP.
I decided to use one of the main points Rachel Happe made during her keynote at the Enterprise 2.0 conference in Santa Clara last week as the title of my post not only because I firmly believe this, but also because it surfaced in almost every session I attended. Many (smarter than me) folks have […]
Like years past (this was my 4th Dreamforce), I was eagerly awaiting of Marc Benioff’s keynote, not just because of the entertainment value, but because I was expecting to hear the about the ‘next Cloud’ as in the last couple of years. While the theme of the event was the Social Enterprise, I left thinking […]