LinkedIn has historically trailed most other major social networks engagement rates. Expanding access to their publishing platform to all their users may just change this.
Social Selling: Does it really work?
Social selling can work provided you properly integrate social media into your overall sales and marketing strategy, and use this channel to build and nurture relationships that will ultimately convert to sales.
Social media’s higher calling: Saving Lives
Consumers and medical experts are increasingly taking the conversations on digital and social. Is the world now in a position to prevent the loss of human life through the effective use of social media?
Dell disbands its Social Media team
After almost 8 years since enduring Dell hell, Dell has finally decided to disband its social media teams and integrate them into their business units.
B2B versus B2C in tech: Buildings don’t buy your product, people do!
The proliferation of information enterprise users have is causing the lines between B2B and B2C to blur. Leading enterprise tech companies are embracing this change by connecting with the people who are using their products.