The importance of focus for your startup is critical. Success will be determined by the things you decide not to do and although saying ‘no’ is hard, you must learn how to say no.
Is the hype around the terms ‘social enterprise’ and ‘social business’ reaching it peak? I sure hope so. I recently gave a talk on the corporate social maturity model, and in it I elaborated on the four messy stages. In my opinion the end-state is one where social is embedded in our corporate DNA and we no longer talk about social media or social enterprise, the same way we do not talk about ‘web business’ today.
Is the social media bubble about to burst? Three trends seem to point to this: Our audience sees no value, we can’t show ROI, and companies reduce spend.
I decided to use one of the main points Rachel Happe made during her keynote at the Enterprise 2.0 conference in Santa Clara last week as the title of my post not only because I firmly believe this, but also because it surfaced in almost every session I attended. Many (smarter than me) folks have […]
Last week I had the opportunity to present my views on social media analytics at Business Insider’s Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in […]