Leveraging your subject matter experts to drive success in social media involves three key steps: (i) find them, (ii) define roles, and (iii) engage them.
Is data science a new discipline to help us with big data ? I don’t agree, as the field has existed since WWII and the industry is innovating so that we are all data scientists.
If you want to win in social media, you should secure exec. support, think carrots, not sticks, leverage the initiated and think big, start small, and fail fast.
For the past couple of months, I have been following the reviews of Prof. Jeffrey Pfeffer’s new book, titled: Power: Why Some People Have It—and Others Don’t (disclaimer: Prof. Pfeffer interviewed me for one of the individual case studies listed in the book). The book is quite controversial (with a heavy dosage of Machiavellianism) as […]
During my ongoing discussions about social media with colleagues across the industry, I continue to be reminded about how infatuated we have become with the underlying technologies and our own motivations as businesses, that we forget about the audience we are trying to engage with. Abraham Maslow’s pyramid is today a well-accepted principle not only […]