In order to succeed with social media, it takes a long-term sustained commitment and a mindset on building trust-based relationships.
Strategy
Social media: It’s the content, stupid
As I delve deeper into the world of social media, I continue to be amazed by how little we focus on the fact that content is still king. I, therefore, felt compelled to borrow the phrase attributed to James Carville, Bill Clinton’s political strategist during the 1992 US presidential election. While social media technologies are […]
Lead, don’t manage talent
Talent management is not an ‘on-top’ process you have to perform whenever you get the dreaded reminder email from your HR department, but rather the key role of effective leaders.
Building thriving ecosystems: Android vs. the iPhone
I recently came across an article on Information Week that highlighted some of the challenges Android is currently facing with its app store. Given the criticism Apple has been receiving about the degree of control they exert (both in terms of their technology stack and the standards they apply to 3rd party apps on their […]
Risk Management: What can we learn from General Aviation?
For the past year or so, I have been training for my private pilot license and the recent tragic oil spill events in the Gulf of Mexico got me thinking about risk management. While this post will not be a detailed treatise on aviation, some basic information is needed to frame the problem. General aviation […]