The importance of focus for your startup is critical. Success will be determined by the things you decide not to do and although saying ‘no’ is hard, you must learn how to say no.
Is the hype around the terms ‘social enterprise’ and ‘social business’ reaching it peak? I sure hope so. I recently gave a talk on the corporate social maturity model, and in it I elaborated on the four messy stages. In my opinion the end-state is one where social is embedded in our corporate DNA and […]
It’s pretty simple, actually: The people we are trying to attract see no value, we are not able to show the return to our companies and our bosses are not willing to invest more, and so the vicious cycle continues. No, I am not predicting a doomsday scenario; I am merely looking forward to some […]
I decided to use one of the main points Rachel Happe made during her keynote at the Enterprise 2.0 conference in Santa Clara last week as the title of my post not only because I firmly believe this, but also because it surfaced in almost every session I attended. You can access the rest of […]
Last week I had the opportunity to present my views on social media analytics at Business Insider’s Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in […]