Ted Sapountzis, head of marketing and product management at NextPrinciples, recounts the story of a client in the pharmaceutical industry that faced exactly this issue several years ago.
Press
NextPrinciples Looks to Simplify Social Customer Interactions
Ted Sapountzis from NextPrinciples shares the pains they eliminate for their customers with their unique platform that integrates analytics, listening, monitoring, and engagement.
SugarCRM Looks to Tackle CRM Usage Hurdles
Ted Sapountzis, head of marketing and product management at NextPrinciples, shares his thoughts on what companies need to do to drive CRM adoption.
NextPrinciples Makes Integration Paramount
Ted Sapountzis, head of marketing and product management at NextPrinciples, shares news about their Insight-To-Action launch, a social analytics and engagement product that integrates with CRM applications.
NextPrinciples Offers Insights with New Social CRM Solution
Ted Sapountzis, Head of Marketing and Product Management at NextPrinciples shares why companies need a return on social media technology investments beyond being delivered fans and followers.