Keynote presentation from the 2012 Social Media Intelligence Summit. Offers perspective on the social maturity model within corporations.
Presentations
Corporate Social Media Summit Presentation
Presentation from the 2012 Corporate Social Media Summit. Lessons from measuring success in social media.
Ragan Advanced Social Media Strategies Presentation
Presentation from Ragan’s 2012 Advanced Social Media Strategies conference. Includes lessons based on SAP’s 8+ year journey.
Enterprise 2.0 Conference: Social Media in Marketing
Presentation from the 2011 Enterprise 2.0 Conference. Highlights lessons learned from SAP’s journey in embedding social media in marketing.
Business Insider Social Media Analytics
Presentation describing SAP’s journey in social media analytics. Delivered at Business Insider’s 2011 Social Media Analytics conference.