Despite our differences, most Global Fortune 500 companies face the same challenges in scaling social media and executive support is the key differentiator.
Social Media
Enterprise social media software: User experience is not a pretty UI
As I was going through the painful migration of my wordpress.com blog to my very own and admittedly geeky sapountz.is URL this past weekend, I could not help but think about enterprise software and the transformation this industry has undergone during the past 40 years. In my current role, I get to see, play with, […]
What I learned at SAP’s Influencer Summit: Social Media can work!
Aligning your event goals with your social media, can ultimately increase your community and improve your brand awareness.
Social Media Lessons From Andy Warhol
In 1968, Andy Warhol said, “In the future, everyone will be world-famous for 15 minutes”. Last month, I had the honor of playing a small part in a big story that demonstrated the power the SAP Mentors (the most influential SAP Community Network members) yield in the SAP ecosystem. This ‘campaign’ even created its own […]
What can Maslow teach us about social business?
During my ongoing discussions about social media with colleagues across the industry, I continue to be reminded about how infatuated we have become with the underlying technologies and our own motivations as businesses, that we forget about the audience we are trying to engage with. Abraham Maslow’s pyramid is today a well-accepted principle not only […]