Last month I wrote this post sharing my views on how to achieve success in social media and one of the four key ingredients I had identified was the need to secure executive support. I then saw this study that examined the social behaviors of the Fortune 100 CMOs. While the overall results did not […]
Social Media
Are you spittering (=spamming) or truly engaging on Twitter?
My rules for engaging on twitter are: (i) add value, (ii) be authentic, and (iii) do no blindly re-tweet.
Want to win in social media? Four ingredients for success
If you want to win in social media, you should secure exec. support, think carrots, not sticks, leverage the initiated and think big, start small, and fail fast.
Salesforce buys Radian6 for $326M: So What?
Two months ago I wrote a post lamenting over how the emerging enterprise social media/social CRM vendors are making the same mistakes we have made over the past 40 years in the enterprise software industry and alluding to the fact that I expected the major enterprise technology vendors to enter the market in earnest this […]
Social Media Marketing: Are we outsourcing our brain?
Carrying over current marketing norms of outsourcing key functions will not work in a social media world.