I decided to use one of the main points Rachel Happe made during her keynote at the Enterprise 2.0 conference in Santa Clara last week as the title of my post not only because I firmly believe this, but also because it surfaced in almost every session I attended. Many (smarter than me) folks have […]
Social Media
Social Media Analytics: Three lessons for success
Last week I had the opportunity to present my views on social media analytics at Business Insider’s Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in […]
Social Media Success: 3 steps to leveraging your experts
Leveraging your subject matter experts to drive success in social media involves three key steps: (i) find them, (ii) define roles, and (iii) engage them.
Social media is a journey, not a marathon or sprint
There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise. While I believe these three key salient points are spot on… Plan: Just like you would never run a marathon without proper planning (up to a […]
Social Media: Are you a hunter-gatherer or farmer?
Humans have been hunter-gatherers for 95% of our existence, but yet in social media, everyone wants to be a farmer before we have learned how to forage.