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Lead, Don't Manage

Random musings on leadership and technology

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About Me

Ted SapountzisI believe leadership is built on trust, not control.
Trust creates clarity – knowing what you’re building, why it matters, and how it connects.
Trust enables momentum – moving, adapting, and driving forward without fear.
Trust demands care – building teams that thrive under pressure, not just execute under oversight.

These principles have shaped how I lead, how I build companies, and help teams create the conditions for real growth.

My foundation was built through studies in Mathematics and Computer Science, followed by graduate work in Operations Research. I began my career as a software engineer, where I learned to apply structure, logic, and systems thinking to solve real-world business problems.

I quickly realized my passion was not just in building technology, but in designing how systems, teams, and strategies align to drive outcomes.

I’ve worked across strategy consulting at McKinsey, product and general management at SAP, and go-to-market leadership in high-growth SaaS companies. At every step, the same belief has guided me: lasting success comes from designing for clarity, momentum, and care across the business, not just managing functions in isolation.

Golden Gate bridge photo

Interestingly, flying later in life reinforced many of the same lessons: navigating uncertainty, acting decisively with imperfect information, staying calm when the unexpected happens, and always keeping the bigger picture in view.

Today, I continue to build, lead, and advise, working with companies and teams that believe leadership is about creating the conditions for growth, not just optimizing the status quo.

Outside of work, I’m usually chasing steep trails, clean skies, strong coffee, and the next summit, whether it is on a mountain or inside a business.

If you want to connect, contact me directly, or follow me on LinkedIn, where I do most of my writing these days.

Happy reading!

Ted Sapountzis

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