Hiring the first VP of Marketing for your startup can sometimes be confusing. Understanding the skills of the founders can help you determine when and who to bring onboard.
Blog
Build enterprise software products customers will love (and pay for)
Building enterprise software products is a fairly complex and involved process. When I examined my own experience on why products succeeded, I discovered four simple principles.
Focus for startups: the power of saying no
The importance of focus for your startup is critical. Success will be determined by the things you decide not to do and although saying ‘no’ is hard, you must learn how to say no.
Social Selling: Does it really work?
Social selling can work provided you properly integrate social media into your overall sales and marketing strategy, and use this channel to build and nurture relationships that will ultimately convert to sales.
New Year, New Beginnings
After more than a year helping to build NextPrinciples, an enterprise software startup helping companies extract true value from social media, I have decided to move on. I will forever cherish the experience and lessons I am taking away as well as the friends (old and new).