I had the honor of participating in a panel discussing the impact of Social Media today. Our lively discussion prompted me to write this post as a follow up to my last one. Social media reminds me of the internet bubble of the late 90s and I believe Amara’s law best encapsulates the state of […]
Social Media
Social Media Marketing: Think marriage, not a one-night-stand
In order to succeed with social media, it takes a long-term sustained commitment and a mindset on building trust-based relationships.
Social media: It’s the content, stupid
As I delve deeper into the world of social media, I continue to be amazed by how little we focus on the fact that content is still king. I, therefore, felt compelled to borrow the phrase attributed to James Carville, Bill Clinton’s political strategist during the 1992 US presidential election. While social media technologies are […]
Leadership: Beyond Social Media Marketing
I attended a webinar sponsored by the Society for New Communications Research last week where Charlene Li presented an overview of her new book “Open Leadership: How Social Technology Can Transform the Way You Lead.” In it, Charlene claims that the emerging growth of social media will have far-reaching implications on business and requires a […]