Hiring the first VP of Marketing for your startup can sometimes be confusing. Understanding the skills of the founders can help you determine when and who to bring onboard.
Tag Archives | marketing
There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise. While, I believe these three key salient points are spot on… Plan: Just like you would never run a marathon without proper planning […]
I wrote this post last September, aptly titled: Social Media Marketing: Think marriage, not a one-night-stand. In it, I listed some of the pitfalls and misconceptions surrounding social media. Eight months later, and after many discussions with my peers in the industry and experiments at my own company, I wanted to share my thoughts on […]
Marketing has always relied on external agencies to support its mission. This reliance transcends beyond the typical functions, such as PR, advertising and direct/email marketing, and it is not atypical for many companies (and I am not referring to just early-stage companies) to ‘outsource’ core functions such as product marketing to agencies. According to a […]
During my ongoing discussions about social media with colleagues across the industry, I continue to be reminded about how infatuated we have become with the underlying technologies and our own motivations as businesses, that we forget about the audience we are trying to engage with. Abraham Maslow’s pyramid is today a well-accepted principle not only […]