Tag Archives | marketing

Social Media Marketing: Are we outsourcing our brain?

Social Media Marketing: Are we outsourcing our brain?

Marketing has always relied on external agencies to support its mission.  This reliance transcends beyond the typical functions, such as PR, advertising and direct/email marketing, and it is not atypical for many companies (and I am not referring to just early-stage companies) to ‘outsource’ core functions such as product marketing to agencies. According to a […]

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maslows_pyramid

What can Maslow teach us about social business?

During my ongoing discussions about social media with colleagues across the industry, I continue to be reminded about how infatuated we have become with the underlying technologies and our own motivations as businesses, that we forget about the audience we are trying to engage with.  Abraham Maslow’s pyramid is today a well-accepted principle not only […]

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