LinkedIn has historically trailed most other major social networks engagement rates. Expanding access to their publishing platform to all their users may just change this.
Social selling can work provided you properly integrate social media into your overall sales and marketing strategy, and use this channel to build and nurture relationships that will ultimately convert to sales.
Today’s health care consumers and medical experts are increasingly taking the conversations on digital and social. Based on some of the work we are doing, I believe the world is now in a position to prevent the loss of human life through the effective use of social media.
After almost 8 years since enduring Dell hell, Dell has finally decided to disband its social media teams and integrate them into their business units.
The proliferation of information enterprise users have is causing the lines between B2B and B2C to blur. Leading enterprise tech companies are embracing this change by connecting with the people who are using their products.