Destination CRM

SugarCRM Looks to Tackle CRM Usage Hurdles

…An early integrator with Sugar 7, social analytics company NextPrinciples expanded its Insight-To-Action platform with Sugar to gauge the impact of social interactions with core CRM processes like lead generation and customer support. “Like many other folks, I’m really happy with what I’ve seen so far with Sugar 7,” comments Ted Sapountzis, head of marketing and product management at NextPrinciples. “We’re also very happy with Sugar’s increasing focus on the enterprise because that has been our bread-and-butter market from day one.”…