A Social Media Strategy To Saves Brands…And Lives

…Ted Sapountzis, head of marketing and product management at NextPrinciples, recounts the story of a client in the pharmaceutical industry that faced exactly this issue several years ago. Consumers of one of the company’s over-the-counter medications reported a serious safety issue through social media. The incident quickly spiraled out of control, resulting in damage to the company’s reputation and a very costly recall process….