Last week I had the chance to attend Blogwell and the Social Media Business Council (SMBC) meeting in Austin, Texas. I am not going to go into too much detail in this post, partly because Blogwell was more than adequately covered here, and partly because I can’t really talk about the SMBC meeting – as […]
Aligning your event goals with your social media, can ultimately increase your community and improve your brand awareness.
In 1968, Andy Warhol said “In the future, everyone will be world-famous for 15 minutes”. Last month, I had the honor of playing a small part in a big story that demonstrated the power the SAP Mentors (the most influential SAP Community Network members) yield in the SAP ecosystem. This ‘campaign’ even created its own […]
I had the honor of participating in a panel discussing the impact of Social Media today. Our lively discussion prompted me to write this post as a follow up to my last one. Social media reminds me of the internet bubble of the late 90s and I believe Amara’s law best encapsulates the state of […]
I hope I am not offending my fellow marketing professionals, but I have seen way too many folks trying to approach social media the same way we have approached traditional marketing channels. While we all talk about building long-term meaningful relationships based on trust, many of us still approach social media as another form of […]