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As I reflect on how many companies still deploy social media listening platforms, I can't help but think how early we are in our respective journeys towards becoming social businesses.  For many companies, the impetus is around producing pretty charts to share internally and gain executive mind share, which rarely happens.  What I have instead observed is that starting with a purpose for listening (i.e., business objective or use case) and solving for that, not only generates tangible business benefits, but also helps us gain the mind share we all long for.

You just deployed a social media listening platform, now what?

As I reflect on how many companies still deploy social media listening platforms, I can’t help but think how early we are in our respective journeys towards becoming social businesses. For many companies, the impetus is around producing pretty charts to share internally and gain executive mind share, which rarely happens. What I have instead […]

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